Elfriede Fürsich

  • Visiting Associate Professor

Elfriede Fürsich is a media scholar who specializes in issues of globalization, mobilities, journalism, popular culture and cultural diversity. She has investigated discourses of globalization in media ranging from travel programs and music reviews to business journalism and online news games.  She co-edited the book Travel Journalism: Exploring Production, Impact and Culture (2014) and published her research in leading Media and Cultural Studies journals such as Critical Studies in Media CommunicationBroadcasting and Electronic Media and Journalism and Mass Communication Quarterly. In addition, she was selected to write an expert report on “Media and the Representations of Others” for the UNESCO World Report Investigating in Cultural Diversity and Intercultural Dialogue. Currently, she is on the editorial board of the academic journal Journalism Studies; previously, she served on the boards of International Journal of Cultural Studies and Popular Communication.

Before joining the University of Pittsburgh, she has taught in the US, India and Germany. She was tenured faculty at Boston College; was Visiting Faculty at University of Hyderabad, India; worked in Germany as BCP Visiting Professor of Media and Popular Culture at Freie Universität Berlin and as a Visiting Professor at University of Hamburg’s Erasmus Mundus M.A. Program in Journalism, Media and Globalization. In addition, she has also held classes at Hertie School of Governance in Berlin and Filmuniversität Babelsberg.

Fürsich also has earlier professional experience in working for print media, public relations and broadcasting, including for the German National Public Broadcaster ZDF.

Elfriede Fürsich is a Visiting Associate Professor in Communication and an Affiliate Faculty Member in Cultural Studies, Film and Media Studies, and the Global Studies Center

Education & Training

  • University of Georgia, M.A./Ph.D.

Representative Publications


Hanusch, Folker, & Fürsich, Elfriede (Eds.) (2014). Travel Journalism: Exploring Production, Impact and Culture. Hampshire, UK: Palgrave Macmillan.

Journal Articles (selected)

Plewe, Christoph, & Fürsich, Elfriede (2018). Are Newsgames Better Journalism? Empathy, Information and Representation in Games on Refugees and MigrantsJournalism Studies, 19, 2470-2487.

Lünenborg, Margreth, & Fürsich, Elfriede (2014). Media and the Intersectional Other: The Complex Negotiation of Migration, Gender, and Class on German Television. Feminist Media Studies, 14(6), 959-975.

Fürsich, Elfriede and Avant-Mier, Roberto (2012). Popular Journalism and Cultural Change: The Discourse of Globalization in World Music ReviewsInternational Journal of Cultural Studies,16(2), 101-118.

Fürsich, Elfriede (2011) Lifestyle Journalism as Popular Journalism: Strategies for Evaluating its Public RoleJournalism Practice, 6(1), 12-25.

Fürsich, Elfriede (2010). Media and the Representation of OthersInternational Social Science Journal, 61/no.199, 113-130.

Fürsich, Elfriede (2009). In Defense of Textual Analysis: Restoring a Challenged Method for Journalism and Media StudiesJournalism Studies, 10, 238-252.

Fürsich, Elfriede, and Shrikhande, Seema (2007). Development Broadcasting in India and Beyond: Redefining an Old Mandate in an Age of Media GlobalizationJournal of Broadcasting & Electronic Media, 51, 110-128.

Fürsich, Elfriede and Robins, Melinda (2004). Visiting Africa: Constructions of Nation and Identity on Travel Web Sites.  Journal of Asian and African Studies, 39(1/2), 133-152.

Fürsich, Elfriede (2003). Between Credibility and Commodification: Nonfiction Entertainment as a Global Media GenreInternational Journal of Cultural Studies, 6 (2), 131-153. (Lead article)

Fürsich, Elfriede (2002). Nation, Capitalism, Myth: Covering News of Economic GlobalizationJournalism & Mass Communication Quarterly, 79(2), 353-373.

Fürsich, Elfriede and Robins, Melinda (2002). Africa.com: The Self-Representation of Sub-Saharan Nations on the World Wide WebCritical Studies in Media Communication, 19(2), 190-211.

Fürsich, Elfriede (2002). Packaging Culture: The Potential and Limitations of Travel Journalism on Global TelevisionCommunication Quarterly, 50(2), 203-225.

Fürsich, Elfriede (2002). How Can Global Journalists Represent ‘The Other’? A Critical Assessment of the Cultural Studies Concept for Journalistic PracticeJournalism, 3(1), 57-84.

Fürsich, Elfriede and Lester Roushanzamir, Elli P. (2001) Corporate Expansion, Textual Expansion: Commodification Model of Communication.  Journal of Communication Inquiry, 25(4), 375-395.

Fürsich, Elfriede and Kavoori, Anandam P. (2001).  Mapping a Critical Framework for the Study of Travel JournalismInternational Journal of Cultural Studies, 4(2), June, 149-171.

Book Chapters (selected)

Fürsich, Elfriede (2018). Textual Analysis in Communication. In Patricia Moy (Ed.), Oxford Bibliographies in Communication. Oxford University Press.

Fürsich, Elfriede (2018). Travel Writing. In Tim P. Vos and Folker Hanusch (Eds.) International Encyclopedia of Journalism Studies. Wiley-Blackwell

Fürsich, Elfriede., & Kavoori, Anandam. P. (2014). People on the Move: Travel Journalism, Globalization and Mobility. In Folker Hanusch, & Elfriede Fürsich, Travel Journalism: Exploring Production, Impact and Culture (21-38). Hampshire: Palgrave Macmillan.

Hanusch, Folker, & Fürsich, Elfriede (2014). On the Relevance of Travel Journalism. In Folker Hanusch, & Elfriede Fürsich, Travel Journalism: Exploring Production, Impact and Culture (S. 1-17). Hampshire: Palgrave Macmillan.

Fürsich, Elfriede (2014). Analyzing Text: The Cultural Discourse in Ethnic Food Reviews. In Fabienne Darling-Wolf (Ed.). Research Methods in Media Studies. (International Encyclopedia of Media Studies Volume VII) (pp. 338-357). Malden, MA: Wiley-Blackwell.

Fürsich, Elfriede and Lünenborg, Margreth (2012) Wissensproduktion ,On The Run’. Über die (Un)möglichkeiten mobiler Forschung und Forscherinnenkarrieren [Producing knowledge on the run: The (Im)possibilities of Mobile Research and Academic Careers] (pp.193-207). In Tanja Maier et al. (Eds.). http://www.transcript-verlag.de/main/0.gifMedien, Öffentlichkeit und Geschlecht in Bewegung. [Media, Public and Gender on the Move]. Bielefeld: Transcript

Fürsich, Elfriede (2010). Media Convergence als Risiko und Chance – Eine Analyse des amerikanischen Journalismus im Crossmedia-Zeitalter [Opportunities and Risks of Media Convergence: An Analysis of U.S. Journalism] (pp.54-69). In Ralf Hohlfeld et al. (Eds.). Crossmedia – Wer bleibt auf der Strecke? [Convergence: Who Is Left Behind?]. Berlin: LIT Verlag.

Research Interests

Representing the Other

Globalization and Cultural Studies

Diversity and Media

Lifestyle Journalism

Travel Journalism

Cultural Logic of Media Industries